AKA Eau de Parfum
AKA Eau de Parfum
Scents that invoke a nostalgic memory and support the senses, WA : IT is mindful beauty guided by the founder's home country, Italy, and inspired by her travels in Japan. Each perfume is supported by a botanical formula that is crafted to remind you to enjoy the stillness of life and treat self-care as a selfless ritual.
“Aka” meaning red in Japanese, this is a scent that invigorates your senses and sparks a boost of energy.
Skin safe with 100% natural ingredients. Free from synthetics, phthalates, and parabens. Eau de perfume crafted with aromatherapy benefits, spritz on neck, wrists, and even hair to lift the spirit throughout the day.
Top Notes: Grapefruit, Pink Pepper, Saffron, Cinnamon
Heart Notes: Juniper Berries, Lavender, Cypress
Base Notes: Patchouli, Frankincense, Cedarwood, Amber, Plant-Based Musk
Experience the full WA : IT fragrance collection.
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WA : IT
Fragrances that blend Japanese botanical wisdom with Italian sensibility, creating rituals that care for the skin, awaken the senses, and invite presence into daily life. WA:IT was founded on a simple belief: what you put on your skin should reflect the same mindfulness as how you choose to live.
Created by Raffaella Grisa, an engineer, traveler, and longtime advocate for conscious beauty, each formula is crafted in Italy using 100% plant-based ingredients, designed to become a ritual you return to with intention. WA:IT is also the first carbon-negative beauty brand in Europe.
Italy
Size: 3.4 fl.oz / 100 ml
Recyclable glass bottle, wood cap